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The Secret to Gauging a Successful Team Build

The Secret to Gauging a Successful Team Build - Original article

Conducting a Team Build can be the most exhilarating thing for any Event Organizer to experience – the buzz, the interaction, the enthusiasm, the excitement and the sheer momentum of the event. This all leads to a sense of personal achievement and the feeling of ‘a good job done’.

On the opposite side of the coin, the client needs to feed off this enthusiasm and fervour to obtain the same feeling of success and triumph. It all starts with the client trusting the Team Build company. Ideas are great, but those ideas need to be translated into a logical plan, an order and a defined overall goal (however specific or general that may be).

What are the goals and aspirations being sought?

This will differ naturally from company to company, client to client and situation to situation. However, there are several basic, core aspects to a Team Build.

Working as a Group

Although clients may talk about their ‘sales teams’, ‘Groups’, ‘players’ and other such words to band people together, one reason for having a Team Build is (generally) that their staff/colleagues are not working as a team in their day-to-day business.

Bonding is a different aspect and is not necessarily allied to ‘working together’. Bonding requires relationship Team Building Events.

Pure Team building, gives colleagues, staff – participants an opportunity to work together in a relatively short space of time on a game, project or activity.

Achieving the Group Goal

Individual competitiveness is great (It’s a Knock Out, Egg and Spoon race, etc.,) however these tend to be individual events with participants pitted against each other. Creating Teams competing against each other is a far better idea and may achieve greater success. If there is one goal set for all the participants and then participants are then divided into small groups or teams, this creates not only a team spirit, but everyone in the overall group can be seen to be working to an end goal.


Team Building is all about communication – not only the Event Organizer to the client or the client to the Event Organizer but more importantly within the total Group and the individual teams in the Group on the day.

“Climb that Hill” may be an instruction with everyone understanding what the words mean, but there is no communication. For example, how to climb, where to climb, whom is going to lead, whom is going to be tail-end Charlie, is all the group going together, how long they have got to achieve the climb and so on and so forth. At the beginning of any event a briefing is given (which can take many shapes and forms). The Group is then divided into smaller teams. Within the smaller Teams the real communication starts. Leaders can evolve, emerge or be appointed. From that point onwards, the goals and achievements of the smaller team can be set again, within the parameters of the overall group. Communication has begun.


There must always be the element of fun, excitement or sense of pleasure and achievement at the end of the Team Build. The Event Organizer sets the tone, the path and the environment to create a fun atmosphere. However, the individual Teams will (in 99.9% of events) create their own excitement and pleasure from the task they have been set. If the Team Build activity is different, challenging (mentally, and to a point physically) as well as artistically stimulating, then the event will be an enormous success.

Creating a working team or group, setting a goal, communicating that goal and finally crafting an atmosphere where fun can be had; these are some of the key elements to a successful Team Building Activity.

The smile on peoples’ faces, the constant banter, chattering and the noise level is a great gauge and dead-give-away in how the event went.



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